Rio 2016

2016 Olympic Logo and Font
2016 Olympic Logo and Font

I’ve had so much fun watching the Olympic games in Rio de Janeiro this week! I’m amazed at the talented athletes and their determination to reach their goals. It is fascinating to see the results. I’ve also been fascinated with the Olympic logo and the font, so I decided to investigate how it came to be the official logo and font. The investigation was just as much fun as watching the Olympics! I was again amazed at the talent and the determination to reach the goal of having your design and font chosen. I learned that Frederico Gelli, a creative design artist in Rio and director of Brazil’s Tátil Design de Ideias, was at first put off by the amount of entries competing to win. With the same “never give up” determination of the Olympic athletes, Gelli was motivated to give it a try and worked hard for two months with his design team to come up with their entry. I loved reading how the the inspiration for the logo came to him:

“I had the idea of the 3D logo when I was swimming at Ipanema Beach,” says Gelli “I was under the water, and when I came up, I saw Dois Irmãos (Two Brothers Hill, above). And I said, we are in the middle of sculpture city, we need to make a harmonizing logo. All of the curves of the logo shapes come from the mountains in Rio de Janeiro — not only the main one Sugarloaf Mountain, but all of the the mountains.” (http://99u.com/articles/53580/how-the-2016-olympic-logo-and-font-were-created)

And then the really cool part is that they worked with a British typeface firm, Dalton Maag to create the font. The company’s creative director Fabio Haag and his team created a whole new alphabet of 500 letters and characters. What an amazing collaboration!

Read more here about the process, how the colors were chosen, and how the designers came together to create the logo and font we’ve been seeing everywhere during the Olympic games!

“Don’t put a limit on anything.

The more you dream, the further you get.”

Michael Phelps

 

What’s in a FONT?

Vintage Typography Fonts and ImagesThis year I had a student that submitted a research paper about the country of Japan. It was really well written, but I was especially taken by the font she used for typing her final paper. It was different from what she usually used. It made such an impression on me that I had to find out what font it was.

I was reminded of the 2005 commencement speech given by Steve Jobs at Stanford in which he spoke about how he came to learn about calligraphy and, inspired by that course, later developed fonts for the Mac. You can watch the speech here: https://www.youtube.com/watch?v=UF8uR6Z6KLc

So. I’ve been thinking how important it is to understand that each of the fonts one may use when typing actually COME from somewhere! They have a history! In my search for the history of one font I see all the time, every where I go, I discovered that there was actually a movie made about the font! You can view the trailer here: http://www.hustwit.com/category/helvetica/ (You can also purchase the whole movie.)

How interesting to know that certain fonts are used to impress the reader! So if I use comic sans for a formal research report, I’m pretty much setting a certain mood. In fact, I may investigate further what font this blog is typed in. (It isn’t possible to change it to another font.) I think I’ll also find out which fonts the Oak Meadow curriculum uses.

By the way, the font the student used was Philosopher. Next time you type a paper, think about the font you are using and what impression it may leave on the reader!